Azoteq taps Johnson Company for Midwest sales coverage

Azoteq has named Johnson Company, Inc. as its sales representative in selected U.S. Midwest territories, a move aimed at expanding local customer support for its sensing products. The appointment covers multiple states and parts of Illinois and Wisconsin, and is designed to help customers move through evaluation and development with regional support.

Why it matters: - Azoteq is expanding its U.S. Midwest sales coverage with a regional representative that can provide local support across a broad territory. - The appointment is meant to improve access to Azoteq’s sensing and human-machine interface technologies for customers working on product evaluation and development.

What happened: - Azoteq appointed Johnson Company, Inc. as a sales representative for selected regions of the Midwestern United States. - The agreement was signed on July 29, 2026. - Johnson Company will represent Azoteq’s IQ Switch®, ProxSense®, and ProxFusion® product lines. - The territory includes Minnesota, Missouri, Kansas, Iowa, Nebraska, North Dakota and South Dakota, plus designated areas of Illinois and Wisconsin.

The details: - Johnson Company will promote Azoteq’s sensing technologies across the assigned Midwest territory. - The representative will handle product and sales inquiries and help identify new design opportunities. - Johnson Company will also connect customers with Azoteq’s technical resources when needed. - Azoteq said the appointment strengthens its regional presence and support for customers across the United States. - Azoteq said the deal fits its broader effort to expand its international sales network and make its technologies more accessible in key markets.

Between the lines: - Regional representatives can shorten the distance between technical buyers and the company’s engineering support. - The move suggests Azoteq is leaning on local relationships to grow adoption of its sensing and interface products without building a larger direct-sales footprint everywhere.

What's next: - Johnson Company will begin working with customers across the assigned territory. - Azoteq expects the arrangement to support future sales and design-in activity in the Midwest. - Customers in the covered states and regions will have a local point of contact for product evaluation and development.